There are several events to celebrate Bloomsday here in Vienna, but one of them sounds very interesting and promising.
Staged by a town magazine (Wien live) lots of people will read non-stop from James Joyce's "Ulysses" in one of Vienna's most famous coffeehouses, the "Café Korb" - "until exhaustion". And very special people, too: advertising canvassers, people who have the same job as the fictitious Leopold Bloom, protagonist and anti-hero in "Ulysses". They will do so with the express permission of James Joyce's grandson, Stephen James Joyce.
The canvassers will be coming from all of Vienna's daily newspapers, and they will additionally be boosted by editors and publishers who have been forced to ask companies for support in exchange for an - advert.
Gorgonzola sandwiches with mustard and burgundy will be served, the snack Leopold Bloom ate in Davy Byrne's on Grafton Street in Dublin.