Is Gen Y going to change the web?
As Sarah Perez points out, the generation Y, roughly defined as „current 13 to 31 year-olds“ (but it goes as far back as 5 ys.) is different.
- they're digital natives
- they're not obsessed with TV
- they don’t care about ads, rather rely on their networks of friends
- for them work isn’t everything, but there has to be fun in it
- they’re socially conscious and care about the world
- they’re going to be the driving force behind technology changes
- they’re social networkers to the core, they grew up in SNs, but they’re also aware of the perils of posting online
I can agree with some of this, because my students are Gen-Yers. What’s not mentioned in the article: the digital divide, the fact that the above applies only to a relatively small percentage of youth. The rest simply lacks the necessary skills to participate in all the web 2.0 activities. A big part of youth have a very limited internet approach, they know and use maybe 5 to 10 websites and that’s it. And it still happens every now and then that I come across a student who hasn't used a search engine even once in his/her life.